The module Quantitative Research Methods deals with the theoretical background and statistical analyses necessary to understand quantitative approaches in management, organizational behavior, and entrepreneurship research. Specifically, the course deals with measurement and statistical analysis of numerical data, including deductive hypothesis testing, modeling linear relationships, and multivariate analysis.
This course has the following aims:
i.It will help students to grasp the importance of quantitative methods in management, organizational behavior, and entrepreneurship.
ii.It will give students the opportunity to understand the links between the statistical background and its practical implementation.
iii.It will offer students the possibility to acquire basic knowledge in statistical analysis (with the software SPSS).
iv.It will provide students with the opportunity to design and implement quantitative research methods
LECTURE CONTENT
- Building a Quantitative Research Model: Theory utilization and research models (“conceptualization”), quantitative research designs ("procedure"), and variable measurement (“operationalization”)
- Analyzing a Quantitative Research Model: Linear Models including moderation, mediation and their combination
- Research ethics and open science
- Understanding and evaluating quantitative research papers
- Apply the concepts from the lecture to real-world research models, data, and publications
- Teacher: Laura Venz