Qualitative Research Methods (Master) - Winter term 23/24

This course offers students an advanced introduction to qualitative research methods. Qualitative research is a research strategy that emphasizes large bodies of unstructured data (textual, graphical, audio, and video data) that cannot be meaningfully analyzed by formal, statistical approaches. Students will learn how to set up a qualitative research project and will be informed about different qualitative research approaches such as case study research, grounded theory, ethnography, or design science. The course gives students the opportunity to discuss and reflect on how to construct a research question, craft a qualitative research design, collect and rigorously analyze data with the help of qualitative data analysis methodologies and procedures, as well as evaluating the quality of qualitative research.